Innovating Aston Martin
I’ve always loved Aston Martin. Their cars are quintessentially British; six different models have featured in the James Bond movies, with the DB5 starring in eight different Bond films. Established in 110 years ago in 1913, they’re on the of the few remaining British automotive manufacturers. They’re beautiful, they sound amazing, and they have an incredibly heritage.
However, as a company, they’re not doing that well.
They listed on the London Stock Exchange in 2018 at a market cap of ~$5bn; by 2020 it had dropped to <$1bn, up to ~$4bn in 2021, down to ~$0.5bn in 2022, before recovering to ~$3.5bn in 2023. Currently, in Q4 2023, it sits at ~$2.5bn. In other words, the value of the company has varied dramatically since it IPO’d, and the overall trend is fairly negative.
